We’re happy to answer
all your questions
Yes, the data is representative of your station’s listeners via stream. It even represents the ‘complete sample’ of all your listeners via stream.
Whether it is also representative of your station’s terrestrial listenership is not verifiable as the logfile data is not personalized, mainly for privacy reasons.
However the online use of radio is growing and with the increasing distribution of Amazon Alexa & Co the streaming of radio programs will become standard.
No, STREAMALYZR is a password protected web application. You don’t have to make the effort to install a software on your desktop.
Yes, as a web application it is designed for this kind of use.
Yes, as a web application it is designed for e.g. being accessed on your tablet on a business trip.
The number of users for a station’s license is unlimited, yet the access for every user is protected by an individual password.
Yes, those who already have a station’s license can purchase more licenses with a discount.
As soon as your logfiles are being delivered on a daily basis it takes us about 1 to 2 weeks to initialize your individual STREAMALYZR setting. After that you can begin with the analysis of your streaming data.
We are by your side right from the start and provide you with numerous tips on how to use STREAMALYZR in an optimal way.
When you have already completed the first two phases (monitoring and first activation) you can start with the strategic programming.
If you have further questions or need more support, please contact our partners Brand Support or BCI.
Yes, definitely, this is exactly why we have developed STREAMALYZR.
E.g. you can find out about the effects of your recent major promotion on the ratings and the TSL and a lot more.
During a monitoring phase of 3 to 6 months you will evolve an excellent feeling for your listeners and their reactions on your programming – even if you only use STREAMALYZR occasionally.
After that you will not want to work without STREAMALYZR anymore, as it is the indicator for a most direct listener feedback. Now it’s up to you whether you use it on a daily or e.g. weekly but intensive basis.
No. The logfiles are anonymized by you before the transmission and are therefore protected.
With STREAMALYZR you can analyze the programs of your competitors by audio recordings and on the basis of clocks with song positions.
You cannot see the streaming data of your competitors though, as you wouldn’t want them to see your streaming data either.
No, your competitors don’t have access to your streaming data. Your data is always protected.